As part of its marketing campaign around the rejuvenation of Rives, Arjowiggins Creative Papers has also teamed up with top fashion photographer Iain Crawford for an exclusive shoot featuring two models in a highly creative performance fashion show. The images will be used in a creative brochure promoting the new textures and print effects of the range, which will be available in the UK in March. A new teaser video capturing the ‘Think Chic’ catwalk show will also be available to download next month.
The upcoming rejuvenation of the Rives Collection, which is fully FSC certified, will provide a choice of unique print effects by introducing:
- Four new textures including Tweed, Dot, Basane and Shetland – all of which have been inspired by trends hitting this year’s autumn / winter catwalk show
- The incorporation of Sensation as a sub-brand within the Rives Collection, offering two unique matt and gloss finishes with amazing drying times
- A new deep, elegant colour palette including Le Rouge (a glamorous red), Le Noir (a smoky black) and Le Bleu (an intense blue)
- A new premium 100% recycled textured and Sensation grade in pure white shade
Gilles Pelissier, Marketing Director at Arjowiggins Creative Papers, comments: “The world of fashion has a crucial influence on the paper industry. We draw on the latest season’s trends, styles and colours to inspire new ideas in paper. Our exciting collaboration with Jean-Pierre Braganza at London Fashion Week has enabled us to challenge the norm for paper usage. The unique accessories he has created showcase the paper in a new way while demonstrating the versatility and chic nature of the Rives Collection, strengthening the relationship between the paper and fashion industries.”
Notes to Editors:
The Rives Collection is distributed by merchants worldwide, including Antalis and James McNaughton in the UK.
Arjowiggins Creative Papers is the world's leading manufacturer of creative and eco-sustainable papers, with 7,700 employees and operating in 82 countries. Products in the Arjowiggins papers portfolio continually achieve best-in-category performance for paper capability and print performance and are available globally. Each range offers a high quality finish for a wide variety of applications.
Arjowiggins is committed to improving the environmental impact of its business, identifying energy saving opportunities to minimise its carbon emissions and pioneering the development of energy-free biotechnologies for water and pulp treatment. All of Arjowiggins’ creative brands have been labelled FSC since June 2008, and the company is constantly expanding its premium recycled paper ranges, as well as its CarbonNeutral® offer under the brand Conqueror.
